Overview

ContentX Labs offers thousands of hours of high-quality, rights-cleared audiovisual material to power AI and LLM training. In partnership with Visum Labs, the company has developed an AI-driven dubbing and subtitling pipeline that accelerates global content distribution. The initiative focuses on automating multilingual localization while preserving broadcast-grade quality and ensuring seamless integration with ContentX Labs’ existing content infrastructure.

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Through a combination of cutting-edge AI models, scalable infrastructure, and robust evaluation frameworks, Visum Labs delivered an end-to-end localization solution capable of handling high volumes of content efficiently and at a fraction of the traditional cost.

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Impact highlights:

• Up to 60% cost reduction in localization through automation and API-based workflows.
  
• Faster time-to-market and improved global content discoverability.
  
• AI-ready infrastructure enabling next-gen capabilities like semantic search and automated rights tagging.

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ContentX Labs’ Goal

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ContentX Labs sought to:

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• Streamline and automate content localization to reach international audiences faster.
  
• Improve the cost efficiency of dubbing and subtitling operations.
  
• Enhance accessibility and user experience with accurate, multi-language content.
  
• Establish a scalable foundation for future AI-driven innovations such as semantic content search.
  
  

What Visum Labs Did

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Visum Labs designed and implemented a provider-agnostic AI dubbing and subtitling pipeline, combining the strengths of industry-leading technologies like Rask AI and ElevenLabs with ContentX Labs’ in-house systems.

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Key Deliverables:

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• Automated Dubbing Workflow: Built a fully integrated API layer for dubbing automation across key language pairs (English → Spanish, Korean → English, English → German).
  
• Speech-to-Text, Translation, and Lip-Sync Modules: Deployed end-to-end automation covering transcription, translation, and voice synthesis, ensuring natural-sounding dialogues aligned with on-screen visuals.
  
• Subtitle Generation and Synchronization: Extended the pipeline to produce accurate, well-timed subtitles across multiple languages, improving accessibility and user engagement.
  
• AI Evaluation Framework: Integrated real-time quality assessment tools using LangChain-based metrics to monitor translation accuracy and dubbing performance.
  
• Scalable, Provider-Agnostic Infrastructure: Designed the system to seamlessly switch between AI providers, minimizing future switching costs and ensuring access to the most advanced models available.
  
  

Impact

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The collaboration between ContentX Labs and Visum Labs delivered measurable P&L improvements across both top-line growth and bottom-line efficiency.

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Revenue Growth:

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• Enabled faster international launches, unlocking new market access and licensing opportunities in Spanish-, German-, and English-speaking regions.
  
• Increased content monetization potential through multi-language catalog expansion.
  
• Enhanced discoverability and audience engagement, leading to higher platform usage and content licensing volume.
  
  

Cost Efficiency:

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• Reduced localization costs by up to 60%, lowering per-minute dubbing and subtitling expenses while maintaining broadcast-grade quality.
  
• Minimized human labor dependency through automation, improving scalability without increasing overhead.
  
• Optimized operational expenditure via API-driven workflows, reducing vendor management and manual QA time.
  
  

Strategic Value:

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• Established an AI-ready infrastructure for future innovations such as semantic content search and automated rights tagging.
  
• Strengthened ContentX Labs’ position as a technology leader in the global content rights ecosystem.

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Hear from ContentX Labs

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‘’Visum Labs brought real clarity and precision to our MVP process - fast, thoughtful, and cost-effective from start to finish.

Their technical insight and collaborative approach made the entire build feel structured and efficient, allowing our team to explore and validate complex AI workflows with confidence.’’ Jamie Bodkin, Chief Product Officer // Allrites Group

‘’At ContentX, we had the chance to work with Visum Labs on AI projects, and it was a really positive experience. They’re professional, quick to understand what’s needed, and work as true partners, not just service providers. Talking with them has genuinely helped us make important strategic business decisions and shaping future roadmaps. Their expertise in data and software development, especially in AI, is impressive. Working with them feels like collaborating with a partner who can actually influence processes and strategic choices for major players in the field. It’s been a real pleasure, and we wholeheartedly recommend them.’’ Antonio Russo, Chief Technology Officer // ContetX Labs

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Through this initiative, ContentX Labs achieved a scalable, AI-powered localization framework that improved profitability, accelerated time-to-market, and expanded global distribution potential.

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